So what went wrong? Three things for me. The first two are sort of interlinked. When Beyonce started on her 'journey to an Oscar', appearing in films in the hope of becoming a major movie star, I watched through my fingers -you know, the same way you watch a friend who thinks she can sing, giving it her all with a terrible rendition of Mariah Carey's Hero, complete with ad libs, neck movements and eyes clenched in emotion... She's just not that great. 6 months with an acting coach does not turn you into Dame Judi Dench, ok honey.
With the films came the over-exposure, my second reason. When Usher goes away in between albums - he makes a baby or something. When Justin Timberlake goes away, you start to miss him. When Beyonce goes away-she doesn't. Its just like 'arrggghhh get out of my face dammit!' Yes, I know she is on the Diva tip, wanting to be a legend, the next Barbara Streisand (her words not mine) but is that really feasible? Jack of all trades, master of none, hmmm?
That leads me on to my final reason. The talent. Is B that great of a singing talent - one guaranteed for legendary status? Will she ever be that ultimate Diva she plans on becoming? Is she one already? Listening to her new album 'I Am...Sasha Fierce', I'm not convinced. 'Halo' is my fave track on the slow CD, basically the only song I like, but with the rumours that Simon Cowell accused Beyonce of stealing it from Leona Lewis, I can't help resenting B's oversinging and feel that Leona would have done a better job. The second CD...hmmm ok, but still not great. Can B really do both - the Barbara Streisand romantic ballad image as well as the ride-or-die, RnB chick - watch the DIVA video and tell me if you think it's believable.
Let me just say that it's not all bad - I think she has a great voice and is a mesmirising performer; despite competition in the form of Keyshia Cole, Rihanna, Jennifer Hudson, Alicia Keys, Jazmine Sullivan et al, I think B is still the reigning Queen. However, is it only a matter of time, (poor songs, confusing musical direction and bad acting performances) before her crown slips? Or is B the definition of versatility and longevity in the entertainment indusry. What do you think, has B still got it?